Broadway Outreach to Families
During the 2012/13 season, families who took part in Blumenthal’s outreach program enjoyed SISTER ACT and WICKED.
In December 2009, Blumenthal Performing Arts announced a commitment to greatly expand ticket scholarships in order to enable economically challenged families in the Charlotte area to attend select touring Broadway shows included in Blumenthal’s Duke Energy Broadway Lights Series. The effort commenced with the distribution of over 250 free and highly discounted tickets to THE ALUMINUM SHOW in January, 2010. Modeled after the Broadway League’s Family First Nights® program, the purpose is to introduce disadvantaged families to the world of live theatre and encourage theatre attendance in general. The Education Department currently partners with several local organizations e.g. Boys and Girls Club of Greater Charlotte and the YMCA to identify and invite families to participate. Several weeks prior to each performance, participating families are given a related show packet and study guide. The Education Department also hosts pre-show activities for each show and post-show talk-backs with performers when possible.
Ticket Scholarship Account Program
During Blumenthal’s 2010-2011 performance season, the Education Department piloted a unique ticket scholarship account program with Big Brothers Big Sisters (BBBS) of Greater Charlotte. This account allowed BBBS to acquire tickets to any performance of any Blumenthal-presented show as long as tickets were available. Such flexibility enabled BBBS to incorporate Blumenthal theater attendance with their own awards programs and as special incentives—as well as accommodate the individual schedules and show preferences of respective “Bigs” and “Littles.” BBBS of Greater Charlotte has touted the value of the ticket scholarship account program in relation to their mission and goals.
Ultimately, the goal of this program is to acquaint at-risk children with the wonder and transformative power of live theater. With the help of future donations by individuals and corporations, Blumenthal hopes to expand this service to other community organizations.