Chief Marketing Officer
Company: Blumenthal Arts
Salary Range: Grade 20
Position Summary
The Chief Marketing Officer (CMO) is a strategic, creative, data-driven leader who directs Blumenthal’s marketing, sales, and audience engagement initiatives. The CMO is responsible for setting strategy, aligning marketing and sales initiatives, and enhancing customer insight through data and research to drive earned revenue and brand visibility. The successful CMO demonstrates independent initiative to provide leadership to others in executing key responsibilities noted below. The CMO reports to the President & CEO and serves on the senior leadership team.
Duties & Responsibilities
- Develop integrated marketing strategies and processes to support the full range of Blumenthal’s programs and initiatives. This includes Broadway tours, concerts, speakers, immersive experiences, outdoor festivals, special events, education programs, and community events.
- Drive digital use and innovation in marketing across all digital channels.
- Guide the strategic use of data analytics, reporting, and AudienceView’s CRM capabilities to generate audience insights that drive enhanced segmentation and tailored communications, measure campaign effectiveness, and support long-term audience development and retention.
- Oversee Blumenthal staff who work with touring show press agents, producers, and national marketing teams to ensure an effective working relationship.
- Oversee departmental budgets and cost-effective allocation of resources aligned with performance and strategic priorities.
- Design and implement consumer research strategies including post-show surveys, audience feedback tools, and focus groups.
- Lead efforts to grow single ticket, subscription, and group sales through targeted campaigns, pricing strategies, and audience segmentation.
- Ensure brand consistency and storytelling across digital, print, broadcast, and experiential channels.
- Oversee the development, maintenance, and organization-wide implementation of brand standards and guidelines to ensure alignment across all external communications.
- Lead internal and external crisis communication in coordination with executive leadership and external partners.
- Collaborate cross-departmentally to align marketing efforts with institutional goals.
- Lead and contribute to creative development and positioning strategies for marketing new programs, productions, and initiatives.
- Collaborate closely with the Community Impact and Partnership Department and Education Department to align messaging, support engagement initiatives, and strengthen connections with community stakeholders.
- Present and interact with members of the Board of Trustees and provide staff support to assigned committees.
- Work cross-departmentally to ensure and enhance the overall venue guest experience, from purchase to attendance, so that it is memorable and builds loyalty.
- Manage, mentor, and develop a high-performing marketing and sales team to support professional growth and organizational success.
- Network widely with industry peers to stay current on best practices, share experiences with recent events, and explore emerging methods and innovations.
Qualifications
Education and Experience
- Requires a bachelor’s degree in marketing, advertising, communication, business, or a related field supplemented by at least 10 years of senior-level marketing experience, preferably in the performing arts or live entertainment sector; or an equivalent combination of education, training and experience that provides the required knowledge, skills, and abilities.
- Strong experience in CRM platforms, pricing, segmentation, and analytics.
- Familiarity with Broadway touring and national promotional practices is a plus.
Knowledge, Skills and Abilities
- Proven track record in driving revenue and meeting or exceeding budget goals.
- Background in consumer research, survey design, and focus group facilitation.
- Demonstrated ability to lead and contribute to creative concept development and brand storytelling.
- Excellent strategic thinking, communication, and project management skills.
- Passion for the arts, entertainment, and education as essential elements of a vibrant, healthy community.
- Thrives in a fast-paced, dynamic environment with shifting priorities and multiple concurrent projects.