Director of Marketing

Position Summary  

The Director of Marketing is a strategic and creative leader responsible for driving revenue, audience growth, and brand visibility for Blumenthal Arts. This role oversees all event and show marketing, campaign development, and audience engagement functions, including Broadway, attractions, community programs, rentals, and other special events. 

Serving as Blumenthal’s Broadway marketing expert, the Director manages relationships with tour agents, producers, and national marketing teams to ensure the Charlotte market is represented with excellence. Reporting to the Chief Marketing Officer, this position provides hands-on leadership for the event marketing and creative services teams while developing and executing marketing strategies that inspire audiences and deliver measurable results. 

Duties & Responsibilities 

LEADERSHIP & STRATEGY 

• Serve as the organization’s Broadway marketing lead, managing show assignments, agent relations, and market-specific strategy. 

• Provide day-to-day leadership for Blumenthal’s Event Marketing and Creative Services teams. 

• Partner closely with the Communications and Partnerships (CIP) team to align public relations initiatives, storytelling, and institutional messaging. 

• Develop marketing plans that align with marketing goals and revenue targets. 

• Integrate digital, grassroots, and creative disciplines into cohesive, results-driven campaigns. 

SHOW & EVENT MARKETING 

• Serve as senior liaison to Broadway producers, agents, and press representatives; manage marketing settlements and post-show reporting. 

• Oversee strategy, budgeting, and execution for all Blumenthal-presented events, including Broadway, attractions, concerts, community programs, rentals, and festivals. 

• Approve and monitor event marketing plans, ensuring on-brand creative, targeting, and financials. 

• Collaborate with Ticketing and Revenue Management on pricing, dynamic adjustments, and on-sale schedules to track sales patterns and audience trends 

• Supervise relationships with national and local publicists, broadcast outlets, and press partners. 

CREATIVE & BRAND DEVELOPMENT 

• Lead the creative team to guide design and creative production for all campaigns and brand moments.  

• Ensure campaign materials reflect Blumenthal’s brand, tone, and visual standards. 

• Collaborate closely with other departments to maintain a consistent brand presence across digital and traditional channels. 

• Strengthen Blumenthal’s brand presence in regional and national media markets. 

AUDIENCE DEVELOPMENT & COMMUNITY PROGRAMS 

• Oversee promotional and audience development initiatives, including Club Blume, Out on the Town, and other social programs. 

• Partner with the Community Impact and Education teams to align messaging and shared goals. 

• Identify opportunities to engage new audiences through partnerships, grassroots marketing, and cultural collaborations. 

DATA, ANALYTICS & INNOVATION 

• Collaborate with the ticketing and revenue management teams to monitor campaign performance, ticket trends, and ROI. 

• Utilize data and reporting to refine targeting, creative, and spend allocation. 

• Stay current on Broadway and live-entertainment marketing trends, leveraging insights to evolve Blumenthal’s strategy. 

TEAM LEADERSHIP & COLLABORATION 

• Supervise all marketing team members. 

• Foster a collaborative, high-performing team culture on creativity, accountability, and shared success. 

• Mentor team members to develop their strategic, creative, and leadership capabilities. 

• Work cross-functionally with Ticketing, Development, Education, Partnerships, and Executive teams to ensure alignment. 

Qualifications

Job Qualifications 

• Bachelor’s degree in marketing, communications, business, or related field. 

• Minimum 10 years of progressive marketing experience, including at least 5 years in a senior or supervisory role. 

• Proven success leading marketing for Broadway tours, performing arts centers, or live entertainment. 

• Strong understanding of media buying, publicity, digital integration, and audience segmentation. 

• Exceptional leadership, collaboration, and communication skills. 

• Creative problem-solver with strong financial acumen and experience managing complex budgets. 

• Passion for live performance, storytelling, and community engagement. 

Key Attributes 

• Visionary and detail-oriented leader with a deep understanding of Broadway and touring markets. 

• Inspires collaboration and creative excellence across departments. 

• Analytical and strategic thinker with a results-oriented mindset. 

• Calm, confident presence under pressure with exceptional organizational skills. 

To apply for this position, click on the link below and submit application.

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