Immersive Van Gogh Charlotte Extends Through January 2!

November 3, 2021 (Charlotte, NC) Blumenthal Performing Arts and Lighthouse Immersive announced that Immersive Van Gogh is extending its run for the second time through January 2, 2022. A new block of tickets is on sale now at  


The extension through the holiday season is an opportunity for guests with out-of-town visitors looking for something unique to do together during the holidays.


The record-breaking exhibition has sold more than 265,000 tickets in Charlotte, with 44% of ticket buyers coming from outside the Charlotte Metropolitan Area and an astonishing 77% of tickets purchased by new customers who have never attended an event at Blumenthal Performing Arts. Immersive Van Gogh has also seen more than 4,400 repeat ticket buyers making multiple return visits.


The local economic impact of Van Gogh can be estimated at more than $36 million. This estimate includes monetary impact generated by ticket buyers, tourism, hotels, dining, parking and more.




“The reach of Immersive Van Gogh has been staggering,” said Blumenthal CEO Tom Gabbard. “As the first indoor, live entertainment to hit the Charlotte market since the pandemic shutdown, it’s noteworthy that more than 75% of Van Gogh ticket buyers are attending an event in one of our venues for the first time, with a huge percentage of folks coming in from out of town. We are especially proud of the impact this is having on the local economy after a tough year and a half. To be extending for a second time amidst the continued effects of COVID-19 and the Delta variant is extraordinary.”


With creative direction by Italian film producer Massimiliano Siccardi, original music by multimedia composer Luca Longobardi and art direction by Vittorio Guidotti, Immersive Van Gogh is a vivid and breathtaking sensory experience that’s refreshingly different from a traditional art exhibition. The audience is invited to enter the legendary works of post-Impressionist artist Vincent van Gogh—evoking his highly emotional and chaotic inner consciousness through art, light, music, movement and imagination. Coming to life through 500,000+ cubic feet of projections that illuminate the artistic genius's mind in Camp North End’s historic Ford Building, the exhibition features a curated selection of images from Van Gogh's 2,000+ lifetime catalog of masterpieces. Famed pieces include Mangeurs de Pommes de Terre (The Potato Eaters, 1885), Nuit étoilée (Starry Night, 1889), Les Tournesols (Sunflowers, 1888) and La Chambre à coucher (The Bedroom, 1889). Paintings will be presented how the artist first saw the scenes, based on an active life and moving landscapes turned into sharp yet sweeping brushstrokes. 




The Immersive Van Gogh experience also features free, no-tickets-required access to Camp North End’s Ford Building, a former Ford factory that recently received a local historic landmark designation. The space boasts artworks by local Charlotte-area artists including murals, sky-high sunflowers, large-scale fabrics—some painted in the style of Van Gogh and some that feature images and contextual information about Charlotte’s history during Van Gogh’s lifetime—a gloriously colorful, Van Gogh–inspired 1926 Model T of the kind that was built and assembled in the Ford Building and more for looking, learning—and photo ops.




Camp North End is a destination state-of-the-art 76-acre mixed-use development featuring award-winning restaurants, retail shopping and ample outdoor space for visitors to lounge year-round. For a list of things to do at Camp North End before or after your visit to Immersive Van Gogh, click here.  




For tickets and moreinformation, visit or call 704-372-1000. Admission to Immersive Van Gogh is reserved by day and time with a variety of premium ticket options available, including souvenir add-ons and flexible entry times.


Follow the exhibition on social media on Facebook and Instagram.  


Click here to read about the new measures Blumenthal has implemented to cultivate a safe environment for all.  





Blumenthal Performing Arts serves the Carolinas as a leading cultural, entertainment and education provider. For more information, call (704) 372-1000 or visit Blumenthal Performing Arts receives operating support from the Arts & Science Council and North Carolina Arts Council. Blumenthal Performing Arts is also supported by PNC Bank, sponsor of the PNC Broadway Lights.



Founded in 2019 by Toronto-based producers, Corey Ross and Svetlana Dvoretsky and Toronto-based developer – Slava Zheleznyakov, Lighthouse Immersive is the first experiential entertainment multi-plex, aiming to cultivate community and creativity through large-scale events and exhibitions of all art forms. With locations in Toronto, Chicago, and San Francisco, Lighthouse Immersive offers versatile spaces for creators to present their work, while engaging audiences around the globe in unique art experiences that encourage dialogue and inspire new artistic creations.